Amazon Grocery-Collect Shopping Launched

Amazon Grocery BagAmazon is reported to have extended its business reach into fresh grocery provision and is operating a trial of the ‘Amazon Fresh Pickup’ service from two ‘bricks-and-mortar’ locations in its home city of Seattle.

Order Online and Pickup From Fresh Food Warehouse

The Amazon Fresh Pickup pilot service is now being offered to Amazon Prime members who can shop online for fresh groceries and then drive to pick them up (as quickly as 15 minutes after the order has been placed) from warehouses in the Ballard and Sodo neighbourhoods of Seattle in the US.

The obvious difference to the Amazon Fresh service, which already operates in 16 cities (14 US metropolitan centres, Tokyo, and London) is that customers are invited to come and pick their shopping up themselves, rather than having it delivered to their door.

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Just Pop To The Robot Shop

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Amazon look set to launch a new type of high tech (Robot) grocery shop next year that allows customers to use an app to record (and pay for) their purchases rather than having to go through a checkout.

What’s So Different About The Amazon Store?

 

The new Amazon store uses a combination of a special app and in-store technology to allow customers to shop and then ‘just walk out’ without having to encounter a physical checkout.
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